Choosing A Business Name That Gets You Noticed
For any enterprise, coming up with a catchy business name is one of the biggest decisions an entrepreneur will make in the early stages. You only get one chance to make a first impression, as they say, and your brand as well as what your business actually does has to be conveyed seductively, probably in just one or two words.
Luckily nowadays you have plenty of tools that you can use to come up with a good list of business names, in addition to brainstorming and talking to friends. Random name generators available for free on the Internet are a great way to free-associate names that are descriptive and that make an impression on people.
Entrepreneurs may not realize that after whittling down a large list of potential names for the new business to a few, the next step should not be left to gut feel or intuition. To finalize a decision you should bring in a method that is scientific and based on an actual marketing study.
This poses a problem: many small businesses could never justify spending thousands of dollars on a marketing campaign that is inappropriate to the scale the new enterprise. Well, one method that you have available is to run a Google Adwords campaign. Without wanting to sound like an advertisement, I can report from personal experience that this is a cheap, effective way to gauge response to a phrase, or a name for a product or business. There is a learning curve, but a business owner definitely does not have to outsource this initial brand marketing assessment; you can do it yourself.
Once you’ve narrowed your list of business names down to three or four you simply use Adwords to run small text ads featuring those names, that Google will serve on the right side of its search engine results pages, Gmail, and other places-we have all seen them. This campaign could be run for $100-$200 and will take no more than a week to gather excellent data as to the responsiveness of wide cross-section of potential customers, from whatever geographical areas you designate. Chances are you’ll find that one of your business names gets a much better response than the others, and this way you will have a solid basis for proceeding to actually setting up your new business.
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Give your business a name that is short but make it memorable.A short catchy name will have people wanting to talk about it and will be simple to enter into the Internet search bar.