Business Cards or Flyers?
When you are planning your next marketing campaign for your local area, you may have to consider what would be better to hand out flyers or business cards? The answer will depend on the type of event or promotion that you are going to have.
If you are going to set up a booth at or walk around a community fair, you will do well to hand out both items. Business cards for people who are interested in contacting you after the fair and flyers to distribute to everyone who walks by. Large events like these are great places to announce grand openings or special sales. The sheer volume of people that pass through a community event will provide a good percentage of people interested in your goods or services.
If you are going to a business event, such as a convention, it is wise to only carry business cards regardless whether they’re embossed business cards or any other type of unique business cards. These events are filled with business owners that come specifically to meet and greet other business owners. They are not as interested in your sales promotions, such as you would advertise on a flyer, as they are the contact information that is listed on your card.
Flyers are great tools to use to reach a large audience that does not have a specific distinction. Used as inserts in local papers, tagging cars in mall parking lots and door to door delivery can be used to reach a broad range of people. A flyer that describes your business or sale will be perfect to target this type of group.
Business cards, while often the most important item for business marketing, should be used only for specific marketing. A business card is a very professional way to address a potential customer. When you are targeting specific groups or brackets you should use a business card as your first point of contact.
Whichever method you ultimately choose, make sure that the design is clear and concise and not over crowded. People that view your flyer or card as crowded will not respond well to the advertisement. Keep it simple and fresh looking and you will be pleased with the results.
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