One of the most common things that email marketers do to encourage people to subscribe to their opt in lists is to offer something for free in exchange for signing up. For example, you might be offered a free ebook or whitepaper, or a free software download. This is a great technique for inducing opt-ins, but depending on your industry you may need to sweeten the pot a bit in order to get people signing up consistently.

One way you can do this is by offering a special giveaway to ‘one lucky mailing list subscriber.’ This can really gain you … Read more at Free Business Cards