Market analysis helps organizations define who their customers and prospects are, and what they want from the organization.  Typical elements include:  market size, market growth rate, market profitability, industry cost structure, distribution channels, market trends, and key success factors.

This sounds easy enough, but what many organizations are finding is that not all customers are created equal. In a typical customer database, there’s a bell curve happening with some customers delivering much more value to the organization on one end – and some customers delivering very little value to the organization on the other (or even costing the organization money).… Read more at Free Business Cards