Small businesses are learning that they especially need to focus on maintaining customers. Multiple studies have shown that retaining customers is more cost-effective than finding new ones. One way for small to medium sized businesses to retain customers is to implement a CRM system.

CRM stands for customer relationship management. This process really got its roots in the 1980’s when databases were first starting to really be utilized by companies. Some companies found that they could store basic information about their customers in these databases. This information was very basic for the most part: items like name and address were … Read more at Free Business Cards